Neilson released the results for it’s first on-premise consumer survey and it was a big win for tequila and margaritas. Each took the top spot as the favorite in their respective categories. This makes a lot of sense as the margarita continually reaches the top 10 most searched cocktails on Google yearly even reaching number one on occasion.
While we did not take the survey, the two would unsurprisingly be our on-premise drinks of choice as well. It would be interesting to see a state by state break-down of the survey. In Texas, bartenders are constantly creating new variations of the margarita, including seasonal offerings which help keep the drink interesting and relevant. The original can stand on it’s own too.
Here are of their findings as it relates to margaritas and tequila:
- 23% of the U.S. population have drunk a cocktail out of home in the last three months
- Tequila (44%) is the favorite liquor base for cocktails in the U.S., followed by: light rum (39%), flavored Vodka (39%), non-flavored Vodka (39%) and whiskey (27%)
- Margarita (60%) is the most popular cocktail in the U.S., followed by: Daiquiri (44%), Piña Colada (36%), Long Island (33%) and Mojito (29%)
- 48% of consumers feel that cocktail menus with named liquor brands are very important or important when choosing a cocktail
- Chilli’s® consumers are 7% more likely to try a margarita (67%) than the U.S. average (60%)
- Consumers are willing to pay 25% more for a cocktail made with premium spirits;
the average willingness to spend: $10.98
What are your preferred on-premise drinks? Leave us a comment below and let us know if tequila & margaritas would have received your votes as well.